Dodge has released a new ad for the Challenger Demon, giving a nod to the power of electric vehicles using a curious disclaimer.
First noted by Twitter user and EV enthusiast @WiebeWkkr, the ad calls the Dodge “the world’s fastest 0-100-mph production car” despite the fine print that reads “excludes non-mass production vehicles and hybrids/electric.”
This is rather hilarious. Dodge promoting their Challenger as the fastest 0-100 mph production car in the world but the small letters read "excluding electric vehicles". Even marketers at traditional OEM's don't know anymore what their cars' unique selling points are. #EV pic.twitter.com/Ho3Jb2l7k2
— Plug Me In (@WiebeWkkr) May 15, 2018
The same message also appears on Dodge’s website.
Curiously, a late April Youtube video uploaded by DragTimes showed an 840-horsepower, slick-equipped Demon challenging a Tesla Model S with street tires in a quarter-mile drag race, where the Demon more than held its own, although the uneven specs shared by both vehicles may have forced Dodge’s hand to exalt its electric power.
Published at Tue, 29 May 2018 16:13:53 +0000