If you were going to go into the truck wash business in the Great State of Texas, where would you go? Well you would want to be along a major freeway and understand the truck routing, short cuts and 2-lane highways most often used. Texas is a big state indeed, but the truck and transportation flows are somewhat predictable and thus once this is taken into consideration, finding a good location is not so difficult really.
One potential future truck wash owner asks; “The closest truck wash is about 30 miles away on I-10 in Texas, which would be a major detour for the trucks heading through the region that our highway goes. So there isn’t much direct competition for our immediate area, which is why we are researching this.”
Indeed and this is good thinking on your part. However the most important thing is truck traffic counts and is your potential location right on the highway? For instance the Truck Wash in the Center of Houston is a dive and the new one they built along I-10 is a good location, but they lose the traffic from the 59 to Cleveland, Livingston and Lufkin coming from Mexico over the border and the traffic to and from Dallas to Houston as they are now on the Eastside and during peak traffic not only is that a number of miles it is a lot of time out of the saddle you see?
Additionally let’s take the 4 truck washes in San Antonio. All are within 3.5 miles of each other and they cannibal each others sales, although there is a huge number of trucks on I-10 through San Antone indeed. But what if a Truck Driver is routed to take a short cut before Seguin, TX on his way to Austin or lets back up to a West Bound truck who opts for the 71 Bypass cutting off even more miles you see. In this case a truck wash which is not along his route will not get the business being that far out of the way considering the $3.00 per gallon diesel prices. These types of considerations must be made when determining where to put in a truck wash location. So, think on this in 2006.